Guide Release Last updated — 5 July 2026

What happens to your songs on TikTok and Instagram if you change your distributor?

A practical answer to a specific question independent artists face in digital distribution — what actually happens, and what you can do about it, step by step, with no term left unexplained.

01

Prepare the master

Export the final mix as an uncompressed WAV file — the standard is 24-bit / 48kHz. Listen to the file all the way through, from beginning to end, on headphones and on a phone speaker. Check the start and the end for clicks, and don't leave extra silence at either end.

✓Uncompressed WAV, 24-bit / 48kHz
✓A full listen on two devices
✓No clipping, no clicks, no extra silence
02

Cover art that passes review

Your cover art travels with the release to every store. The spec is 3000×3000 pixels, RGB. Keep text minimal and readable at thumbnail size, and avoid platform logos, account handles, prices and links — stores reject cover art that carries them.

✓3000×3000 pixels, RGB
✓Readable at thumbnail size
✓No platform logos, handles or links
03

Metadata and codes

Metadata is how the world finds you: an artist name spelled the same way on every release, the real title with no decoration, and the correct language and genre tags. The codes — ISRC for the recording and UPC for the release — are assigned during preparation; you don't need to buy them anywhere.

✦ Spelling drift is the most common first-release mistake — «ليلى نور», «ليلىنور» and «ليلى ن.» become three different artists in the stores.
04

Choose the release date

Give yourself room. A date several weeks out leaves space for review, delivery and pitching before day one. Line the date up with anything you control — a video, a show, a run of posts — so the release lands with support behind it rather than alone.

05

Request your invite

Mazufa works by invitation only. Completed applications enter a human review queue as capacity allows. Submitting does not create an account; those accepted may receive a dedicated preparation invite.

06

After acceptance

After preparation, your release is packaged to spec and delivered to every platform, and its data is pitched to the appropriate editorial and algorithmic surfaces. From there, watch your dashboard: streams, saves and playlist adds, per platform and per country.

Terms used in this guide
ISRC

The fingerprint code every recording carries — it tracks streams and earnings worldwide.

UPC

Your release barcode — one per single, EP or album.

DSP

Digital service provider — Spotify, Apple Music, Anghami and every store on earth.

M
Mazufa team · 2026-07-05 · practical guide

Why does this question matter?

Many artists decide to change distributor in search of better terms or a more professional service, but few of them think in advance about what will happen to their songs on video platforms such as TikTok and Instagram Reels. The subject is more complicated than it looks, and neglecting it here can cost you the views and engagement you built over months.

How does your music reach TikTok and Instagram in the first place?

When you distribute your track through a digital distributor, the distributor sends the audio file with its metadata (your name, the track title, the ISRC) to the music libraries of TikTok and Meta (Instagram and Facebook). The ISRC in particular is used as the unique identifier for the track in these libraries.

Users then pick your track from the library to add to their own videos, and that is where content tied to your music starts to build up.

What actually happens when you change distributor?

Changing distributor goes through a critical stage called "takedown" and then "redelivery". Here is what happens step by step:

  • Taking the track down: When your old distributor requests a takedown of the track from the platforms, it is deleted from the music library on TikTok and Instagram, and no user will be able to pick it for a new video.
  • What happens to old videos: Videos other users posted with your track may end up without sound or have their audio replaced automatically, which means content tied to you is lost.
  • The distribution gap: Between the moment the old distributor takes the track down and the new distributor adds it, your track is missing from the libraries entirely. That gap can run from days to weeks.
  • Coming back with a different ISRC: If the new distributor uploads the track with a new ISRC, it is technically a different version in the platforms' eyes, and it starts from zero.

Is there a way to preserve the content?

Yes, and the key is the ISRC. If you keep the same number when you move to the new distributor, the track is tied to the same record in the platforms' databases, which reduces the risk of losing the videos linked to it. Always make a point of saving the ISRC for each track from your current distributor before you leave.

Practical steps before changing your distributor

  • Save the ISRCs for all your songs from your current distributor's dashboard before you take any step.
  • Make sure the new distributor accepts custom ISRCs so you can upload the same number instead of generating a new one.
  • Avoid the distribution gap as far as possible by coordinating the timing between the two distributors, or by choosing a distributor that manages the move smoothly.
  • Do not delete the track from your old distributor until you have confirmed it is fully live through the new distributor on all platforms.
  • Watch your TikTok and Instagram pages straight after the move to check that the sound library still works.

What if the old videos are lost?

There is no announced official mechanism for restoring videos that lost their audio after a track was taken down. You can contact TikTok or Meta support and explain the situation, but with no guarantee of any result. That is why prevention matters far more than a cure.

Mazufa and the migration process

At Mazufa we work to simplify moving from another distributor, including support for keeping your songs' original ISRC. If you are thinking about changing distributor, talk to our team first to put together a migration plan that protects what you have built on the video platforms.

Start with a clear application before signing
We review the artist or label details and the project, then set out the revenue share, services, rights and deductions in the offer and the contract.
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